Transformation & adoption
Making transformation stick
A strategy people understand, remember and make their own.
- Bring a strategy to life.
- Speed up adoption.
- Give people concrete landmarks.
Tootak
We turn your transformation challenges into stories teams listen to right to the end… and make their own.
Short, human stories that reveal why change matters and make employees active participants.
Transformation & adoption
What storytelling changes
The challenge is not always persuasion. It is making the real changes in people’s work tangible.
Make it concrete
Turn transformation from a concept into recognisable workplace situations.
Give people a voice
Give a voice to leaders, managers, experts, professions and legitimate concerns.
Align
Build a common language between those who design, deploy and experience change.
Equip
Turn a strategic intention into habits, decisions and practical reference points.
The aim: not just to explain change, but to make it something people can live with.
Our difference
How we do it
We do not communicate about change. We tell its story.
We take your material (vision, real examples, leaders’ and employees’ experiences) and turn it into vivid situations that show what comes next and build confidence in the journey.
- Scripted formats: future-facing fiction, docudrama, shared perspectives.
- Real voices: leaders, managers and employees bring transformation to life.
- Listening on the move: stories support transformation over time.
- One series = one chapter of change: vision, milestones, wins, next steps.
What storytelling makes possible
Ways to use it
- Announce: create meaning and enthusiasm from the launch.
- Support: tell the stories of milestones, successes and lessons learned.
- Unite: build a shared culture around the new direction.
- Reassure: address fears and questions through fiction.
- Celebrate: mark achievements and sustain momentum.
Why audio works — AIME
- Attention: short episodes that cut through internal noise.
- Immersion: scenes that make the future tangible.
- Mobility: stories travel wherever teams go.
- Emotion: voice creates a connection that slides cannot.
Your journeys / Our journeys
Your journeys
Bespoke: your transformation, your milestones, your voices; design, writing, production, measurement.
Listen to our client storiesOur journeys
Tootak Academy: ready-to-use collections on change management and new ways of working.
Off-the-shelf Academy - listenThe Kea vision
Reconciling run and transformation
A Tootak shareholder, Kea brings more than 25 years of expertise in strategy and transformation. Its Value-Based Transformation (VBT) approach puts transformation back at the heart of the management system.
The conviction
Transformation can no longer be run alongside day-to-day activity.
In the age of AI, change comes from the centre as much as from the field. Building tomorrow (build) and running today’s business (run) must belong to one and the same management system.
Strategic discernment: Tootak and Kea
Informing choices through stories and key witnesses
For leaders and teams who design strategies and transformations, Tootak offers historical insights and testimonies to fuel reflection, compare viewpoints and enrich decision-making.
Strategists and strategy
Stories about history’s great strategists, put into perspective with business challenges. Existing programme: “Building, deploying and gaining acceptance for a new strategy”.
The great transformations
A series in preparation on the great theories and transformations, and the lessons they offer businesses.
The masterclasses
In-depth conversations with leaders and experts: 30 to 40 minutes to share experiences, choices and perspectives.
Listening and dialogue at scale: Tootak and Kea
Bringing strategy and transformation into reality
It is not about dressing change up in a nice story. It is about listening to what is happening, making its meaning shareable and fuelling action. Storytelling connects the strategic course with lived reality.
Listen
Bring out perceptions, tensions, legitimate resistance and weak signals from the field.
Embody
Translate objectives and trade-offs into concrete situations, dilemmas and experiences.
Circulate
Get leaders, managers, functions and teams talking; share realities from one entity to another.
Anchor
Build on learnings, spread practices and tell the story of progress over time.
Tootak’s transformation stories
Giving transformation a voice
Complementing Kea’s strategy and transformation expertise, Tootak gathers, shapes, brings to life and passes on the stories that help teams understand, share and take ownership of change.
Gather
Interviews, voices from the field, managers’ experience, lessons learned and weak signals.
Shape
Testimonies, fiction, narration and docudramas: choosing the form that makes reality intelligible.
Bring to life
Voice, music and sound design: creating stories people listen to, share and remember.
Pass on
Distribution at scale, peer-to-peer sharing, capitalisation and lasting impact.